Recently, while flying to Rome, I was browsing through the Swiss Airline magazine and noticed how much European cigarette ads differ from ours. The ones I saw, whether for individual packs or cartons, prominently warned of the dangers of smoking. By prominently I mean three or four times larger and more pointedly phrased.
For example, whereas a U.S. Camel pack carries a barely noticeable message at the bottom of the page—“smoking causes lung cancer, heart disease, emphysema, and may complicate pregnancy”—the Swiss Camel pack uses a heavy black frame covering over a third of the page and more blunt language. … Read More